Manager Marketing - Tennova East TN Market, FT

The primary purpose of this position is to manage internal and external communications with a mind toward the image and reputation of the hospital, its affiliated medical group and other affiliated entities. Additionally, this position will focus on facilitating and leveraging components of marketability to support competitive position and overall growth. The Marketing Manager will collaborate with approved vendors and corporate-based marketing and communications staff to support digital-first advertising campaigns, including measurement and reporting. This position works to ensure promotions and organizational presence are consistent with CHS and hospital objectives, and facilitates the hospital’s strategic planning process.

Essential duties and responsibilities include the following. Other duties may be assigned. 

• Collaborates with hospital leadership, corporate leads and approved marketing vendors in creating and executing annual marketing plans
• Influences colleagues to support optimal marketability and seamless consumer-to-patient pathways
• Serves as hospital media contact and hospital spokesperson when appropriate
• Manages internal and external communications initiatives and ensures an effective communications framework that includes both earned and owned media
• Supports Community Connections efforts to foster valuable community relations and partnerships on behalf of the hospital and in support of the hospital’s growth initiatives and reputation management
• Maintains hospital website to ensure up-to-date, compliant and consumer-oriented content at all times
• Supports efforts to measure and track ROI and KPIs related to marketing projects
• Stays abreast of overall hospital market share, service line market share, market dynamics and other data to help identify new growth strategies
• Works with director(s) of professional outreach to support independent physician alignment, and with practice administration to support affiliated medical group performance
• Supports a culture of excellence in patient experience, and the organizational Strategic Imperatives
• Seeks to communicate marketing strategy with knowledge and conviction to stakeholders
• Remains aware of and compliant with all marketing-related guidelines and corporate policies related to communications, advertising and promotions, physician relations and other topics as applicable

Qualifications:

This position requires excellent written and verbal communication skills, proficiency with Excel, PowerPoint and Word. Outstanding organizational skills are necessary to support multiple and various projects. Finally, this position requires the ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.

Education/Experience:

Bachelor’s or master’s degree in marketing, communications, journalism, or a related field. Minimum 3-5 years direct marketing experience, preferably in healthcare. Leadership experience is a plus. Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.