Organization
Lutheran Health System Serv
Location FORT WAYNE, IN (Lutheran Health System Serv)
Department Marketing
Field Marketing
Full Time
Job Summary
As a key member of the senior leadership team for the Lutheran Health Network, this position reports to the market's lead CEO, with a dotted-line reporting relationship to the Regional Marketing Director. Primary responsibilities include management and implementation of overall marketing strategies encompassing advertising, community relations, media relations, internal and external communications, and other promotions for the hospital and its affiliated medical group. The Network Marketing Director will collaborate with approved vendors and CHS-based marketing and communications staff to execute digital-first, multi-channel campaigns, including measurement and reporting. This position works to ensure promotions and organizational presence are consistent with CHS and network objectives, and supports the network’s strategic planning process.
Minimum Job Qualifications
Bachelor’s or master’s degree in marketing, communications, journalism, or a related field.
Minimum 10 years direct marketing experience, preferably in healthcare, with reasonable leadership experience.
Strong analytical skills that demonstrate the ability to identify and act on insights that drive business results.
Job Knowledge & Skills
Professional writing skills are highly desired.
Outstanding organizational skills are necessary to support multiple and various projects.
Ability to collaborate and communicate with a multitude of key stakeholders, both internal and external.